CISA President’s Cup

Creative branding brought flair to an elite cybersecurity competition.

Breck led marketing for the President’s Cup Cybersecurity Competition for CISA.

The CISA President’s Cup Cybersecurity Competition aims to “identify, recognize, and reward the best cyber talent across the federal workforce.” The competition consists of a series of tests based on real-life situations which challenge participants to develop their cyber skills.

This competition is one of the initiatives the CISA uses to develop their cybersecurity workforce, helping to bolster participants against cybersecurity threats and encouraging them to engage in cybersecurity training.

We handled the design and communications for the President’s Cup competition in 2021 and 2022, developing the branding, event collateral and merchandise to support CISA’s cybersecurity workforce development initiatives.

Our team provided multiple rounds of designs to CISA leadership and effectively incorporated their feedback, delivering fun, high-impact branding for the competition. Our advance work helped CISA market the President’s Cup, promote cybersecurity talent cultivation, and provide the brand foundation for the event.

Various sticker designs showing President's Cup Cybersecurity Competition branding
Stickers
Water bottle design showing President's Cup Cybersecurity Competition branding
Water bottle design
Chrome-style CISA Logo
Chrome CISA logo
Information page about the President's Cup Cybersecurity Competition. A purple and orange illustration of a silhouetted cityscape and palm trees
Information page about the President's Cup Cybersecurity Competition.

THESE ARE AMAZING! The masks and stickers are out of this world. Can we use all of them?!?!

CISA Cyber Defense Education & Training (CDET) Lead
PC mockup of a blue President's Cup game board. Title reads "Round 1: Individual Track A".
PC mockup of a green President's Cup game board. Title reads "Round 2: Teams".
PC mockup of a red President's Cup game board. Title reads "Round 2: Individual Track B".
Game boards
Purple and orange illustration of a silhouetted cityscape and palm trees. Text reads "President's Cup Cybersecurity Competition"
Banner design
Still image taken from President's Cup game board. Title reads "The Cyber Defenders". Game board is a top-down view of characters moving through a maze
Game board design