CISA Disinformation Awareness

The Breck team designed two campaigns for CISA’s NRMC division to bring awareness to mis, dis, and mal-information (MDM).

The MDM Awareness Campaign drew inspiration from iconic “public service” campaigns that have successfully driven cultural change and influenced behavior.
Our goal was to do the same: raise awareness about disinformation and integrity online.

The aim of this communications campaign was to build broad awareness of MDM and its negative impacts, inform audience attitudes about it, and provide practical guidance for recognizing and engaging with it—all to build long-term resilience to cybersecurity threats and misinformation risks.

Both concepts were part of a 6-month MDM awareness campaign, launching around the same time.

Illusion campaign

Photo manipulation of a woman sitting on a beach holding two mirrors: one in front of her to block her face from view, another to the side which shows her face to the camera. Text reads "Context is everything. Visit CISA.gov/MDM to learn more"
Banner design with an ornate red border. Central illustration shows a magician with his subject hiding behind a door. Text reads "Looks can be deceiving"
Photo of a butterfly wing close up where the pattern looks like an owls' eye. Text reads "Your perception can change in the blink of an [eye]. Visit CISA.gov/MDM to learn more"
Photo manipulation of a man facing forward with his face cut into the shape of a profile silhouette. Text reads "Forced perception is deception. Visit CISA.gov/MDM to learn more"
Photo manipulation of a goldfish underwater with it's top fin becoming a shark fin above water. Text reads "Looks can be deceiving. Visit CISA.gov/MDM to learn more"

The results:

Hermes Creative Awards 2022 Platinum Winner badge
Hermes Creative Awards: 2022 Platinum Winner

50k

impressions

825

shares

3809

direct engagements

23,400

video views

These awareness campaigns yielded the greatest amount of engagement the CISA had yet to see from a campaign, totalling over 100,000 impressions over the different social channels.
For most of our clients, their campaigns with the highest amount of engagement were ones the Breck team had created, and this project was no exception.

Halloween campaign

Banner design showing a haunted house with a scarecrow and the moon with bats flying in the background. Text reads "This year-round monster...misinformation. Protect yourself online. Visit CISA.gov/MDM for tools and resources"
Banner design showing an illustration of a witch with a gnarly tree and the moon in the background. Text reads "It's easy to fall under misinformation's spell. Visit CISA.gov/MDM for tools and resources"
Banner design showing an illustration of a vampire with gravestones, the moon, and bats flying in the background. Text reads "Don't let misinformation sink it's teeth into you. Visit CISA.gov/MDM to learn more"
Banner design showing an illustration of a scarecrow and jack'o'lanterns with the moon, bats and a witch flying in the background. Text reads "Disinformation can be spooky. Visit CISA.gov/MDM to learn more"
Poster design showing an illustration of a werewolf with the moon and bats flying behind it. Text reads "Keep the monster at bay. Think before you link. Visit CISA.gov/MDM to learn more"